First off, On Clouds… everyone and their grandma seems to be rocking them these days, right? They’re comfy, kinda stylish in a minimalist way, and that “cloud” tech? It’s legit. But here’s the thing: they ain’t cheap. So, if you’re thinking of stocking your store, or even just flipping some pairs on the side, getting them wholesale is the only way to make any real money.
Now, the sources… that’s where things get interesting. You see those blurbs up there? “Customer returns and liquidation deals”? Ding ding ding! That’s your sweet spot, probably. Straight from the retailer via “reverse logistics,” as they call it. Sounds fancy, huh? Basically, it means people bought ’em, maybe wore ’em once or twice, and then sent ’em back. Maybe they didn’t fit, maybe they didn’t like the color… who knows? Their loss, your gain!
The problem? It’s a mixed bag, literally. “Mixed sizes, Mixed styles, Mixed M/W.” You’re not gonna be picking out a perfect run of size 10 Cloudflows in the exact color your customers are drooling over. No way. You’re getting a grab bag. Could be a size 7 women’s Cloud X, could be a size 12 men’s Cloudswift. It’s a gamble, a lottery, a total crapshoot.
Honestly, that part makes me a little nervous. Like, what if I end up with a bunch of weird sizes no one wants? What if they’re all scuffed and smell faintly of foot sweat? (Okay, maybe not *that* bad, but you get my drift.)
Faire is mentioned too. I’ve browsed Faire before and, yeah, you can find stuff there, but make sure you REALLY do your research. Is the seller legit? What are their return policies? What’s their reputation? Don’t just jump on the first deal that looks shiny.
And then there’s the whole “high-performance running shoes” angle. Are these truly just for runners? Nah. People wear ’em everywhere. To the gym, to the grocery store, even just lounging around. So, don’t limit your marketing to just the marathon crowd. Think broader.
