Okay, so, let’s talk Loewe. You know, *Lo-ay-vay* (or Lo-weh, depending on who you ask and how fancy they wanna sound). We all know the Puzzle bag, the Anagram, the general air of sophisticated chicness, right? But what’s been buzzing in my brain lately is their *custom* game. Like, seriously, bespoke Loewe? Shut UP.
I stumbled across this weird little rabbit hole online – Beyoncé in custom Loewe? Ariana Grande rocking a custom-made Loewe *pump*?! Like, a SHOE?! And then I see this Instagram account, @loewe_custom.id (slightly sus name, ngl, but still intriguing). It’s got photos and videos… looks legit-ish. Plus, random mentions of custom Loewe suitcases. Suitcases, people! Who even gets custom suitcases anymore? I mean, beyond, like, Bond villains and oil tycoons.
And then BAM, an Italian site talking about Ariana’s outfit being “curato dall’infallibile stylist Law Roach” (love that!), and designed by Jonathan Anderson himself. It’s like… confirmation bias central. I’m seeing Loewe custom everywhere!
Here’s the thing: I *kinda* get it. Loewe is already about craftsmanship and quality, so leaning into customization feels like a natural evolution. It’s like saying, “Yeah, we make amazing leather goods, but we can make *your* amazing leather goods. Just the way you want them.” Which, let’s be real, is catnip for a certain kind of clientele. The “I-want-it-and-I-want-it-unique” crowd.
But the suitcase thing? Still throws me. Is there some secret society of jet-setting Loewe fanatics I don’t know about? Probably. And honestly, good for them! Get your custom Loewe on! Live your best, beautifully-luggage-clad life.
Look, am I going to be shelling out for a custom Loewe anything anytime soon? HA. No. Ramen noodles are a more pressing concern. BUT… a girl can dream, right? Maybe someday, *I* will be swanning around with a Loewe Puzzle bag, personalized with my initials and maybe even a tiny, embroidered portrait of my cat. Don’t judge.
