First off, the official website talks about “bold, provocative style” for a “younger, fashion-conscious audience.” Okay, cool. But then they’re also pushing cocktail dresses? For a younger audience? I dunno, feels a *little* contradictory, doesn’t it? Like, are we going out clubbing in a neon mini-skirt or attending a fancy garden party? The brand seems to want both, which is kinda…Miu Miu in a nutshell, I guess.
And speaking of contradictions, they’re all about “challenging the norms of traditional elegance.” Yet, they’re also selling ballerinas online. Ballerinas! My grandma wears ballerinas. Not exactly screaming “rebellion,” is it? Maybe they’re punk rock ballerinas? I’d be down for that, actually. Studded, ripped, safety-pinned ballerinas. Now *that’s* Miu Miu-esque, probably.
Then there’s the whole “Style Briefing” thing. Apparently, Miu Miu is a “global phenomenon.” I mean, okay, yeah, it’s popular. But *phenomenon*? That feels a bit much, doesn’t it? Maybe I’m just being cynical. But seriously, the fashion world throws around the word “groundbreaking” way too easily. Groundbreaking would be, like, clothes that change color based on your mood. Not just, you know, a slightly different take on a pleated skirt. No offense, Miu Miu.
But I gotta give them props for the Drew Barrymore and Chloë Sevigny campaigns in the 90s. Those were iconic. Young, edgy, *real*. That era of Miu Miu felt genuinely cool. Remember those Ellen von Unwerth photos? So good! Made you wanna, like, shave your head and move to Paris. (Okay, maybe that was just me).
And the German website snippet? Just threw me for a loop. “Besuchen Sie den Offiziellen Online-Shop von Miu Miu…” What’s that doing there? Google Translate failed me. I mean, I *think* it’s just saying “Visit the official Miu Miu online shop,” but why is it even in the same block of text? Makes no sense. Like I said: Messy.
