And then I saw that thing about BVLGARI using CRP for their fragrance line’s packaging. Which, okay, fragrances are kinda high-end, so I get the need for fancy boxes. But a HAT? BVLGARI hat? Does that need…discretion? Honestly, I’m picturing some spy movie stuff here. Like, the hat’s got a hidden microchip with the launch codes or something.
Seriously though, think about it. You order a BVLGARI hat online. You’re probably already feeling a little fancy, right? Do you want the delivery guy to KNOW you just splurged on a designer hat? Maybe you’re trying to keep it a secret from your roommate, or your significant other who thinks you already own too many hats (guilty!). Maybe you’re just a private person! Discreet packaging swoops in to save the day.
I mean, imagine this scenario. Instead of a box emblazoned with the BVLGARI logo that screams, “I’M RICH! LOOK AT MY HAT!” you get a plain brown box. Inside, nestled in some packing peanuts (hopefully not too much plastic, let’s be eco-conscious here!), is your hat. No one’s the wiser. You can saunter into your favorite coffee shop sporting your new BVLGARI headwear, feeling all mysterious and fabulous.
Of course, there’s also the “keeping it safe from porch pirates” angle. A plain box is way less tempting to steal than one that advertises its expensive contents. Smart move, BVLGARI, if you’re doing that.
But the thing that really gets me is… is it a *thing*? Are people really worried about the *discretion* of their hat purchases? It feels a little extra, you know? Like, is this just a marketing gimmick to make us feel extra special, or is there genuine demand for ultra-secret hat deliveries? I can’t decide!
Maybe I’m overthinking it. Maybe it’s just a nice touch. Like, “We value your privacy, even when you’re buying a hat that costs more than my rent.” Whatever the reason, I’m kinda digging the idea. Keeps the anticipation alive, adds a little mystery, and, let’s face it, avoids the potential for judgy looks from the mail carrier.
