Like, remember that whole logo redesign a while back? Peter Saville, that design dude who also messed with Calvin Klein’s logo (and tbh, not everyone was a *fan* of that either!), gave Burberry a makeover. And yeah, it was… different. Some loved it, some hated it. Honestly, I kinda felt like it lost some of its, um, *je ne sais quoi*. It felt a bit… generic for a brand that prided itself on being anything but. But hey, what do I know? I’m just a person writing this article, not a marketing guru.
And it wasn’t just the logo. Burberry’s always been trying to, like, *evolve*. I mean, they *have* to, right? The fashion world is a constantly spinning vortex of trends and social media and “what’s next?” They can’t just sit on their laurels and expect people to keep buying trench coats forever. They have to keep up with the times.
What’s interesting, though, is how they try to balance that evolution with their history. You see articles talking about how they adjust their strategies to fit changing consumer behavior. Like, duh, everyone does that. But Burberry has that, you know, old money vibe to uphold, too. You can’t just, like, throw all your history out the window for a TikTok trend, can you?
And then there’s the whole “internal culture” thing. I saw something about their digital department having monthly get-togethers to “foster innovation.” Which, let’s be real, sounds kinda corporate-speak-y, doesn’t it? But I guess you gotta try, right? You gotta create a space where people feel like they can, uh, “think outside the box” or whatever. I bet there’s a lot of fancy coffee and brainstorming sessions involved.
You know, Thomas Burberry started this whole thing way back in 1856. That’s a long time to be making outerwear! It’s seriously impressive how they managed to stay relevent and, you know, RICH all these years. So I mean, whatever those digital department brainstorms are, they must be doing *something* right.
