First off, there’s the furniture thing. They got Zanotta, like, a real furniture powerhouse, to make stuff *for* them. Remember the Sacco beanbag? Yeah, apparently inspired by that, but like, a *limited edition* of lounge chairs? Sounds boujee, tbh. Then, outta nowhere, comes “The Ark,” which is… animal designs? Fifteen of ’em? In colors? Okay, Matthieu, you do you. Is it practical? Probably not. Is it gonna look amazing in some rich person’s minimalist apartment? Defo.
And then BOOM! Fragrances! Like, FINALLY. This is actually interesting. Blazy’s gone back to Bottega Veneta’s roots in Venice for inspiration. Venice! Can you even *imagine* the smellscape? Old stone, canal water (probs not the *best* smell, but still), leather from their iconic Intrecciato weaving… I’m kinda sold already. They’re calling it a collection, and they’re leaning hard into the Italian heritage thing. Gotta love it. I hope it’s not all just hyped up and smells like your grandma’s powder room. (Sorry, Grandma!). The refillable bottles are supposed to be like hand-blown glass, which is a nice touch. It’s all very artisan-y and sustainable-ish. We LOVE sustainability-ish.
Oh! And they opened a new store in Cancun. Cancun! Talk about a leap. I guess rich people need somewhere to buy ridiculously expensive bags while they’re lounging on the beach? I mean, I’m not judging… *maybe*.
But what *really* got my attention was this Air Afrique collab. Air Afrique was this old pan-African airline that was all about connecting the continent, and Blazy’s partnering with them? That’s…unexpected. But also kinda cool. It’s like he’s saying, “Yeah, we make luxury goods, but we also care about…stuff!” It feels less like blatant marketing and more like, well, an actual partnership.
Honestly, it’s all a bit of a whirlwind. You’ve got furniture inspired by beanbags, fragrances inspired by Venice, animal sculptures, and a partnership with an old airline. It’s like a Pinterest board exploded, but somehow, it works? It’s all so… Bottega Veneta.
