Honestly, I was kinda surprised when I heard about Skims going into menswear. I mean, Skims is, like, all about shapewear and making you feel snatched, right? And that’s generally been targeted towards women. But hey, I guess guys wanna feel snatched too! Power to them. No judgment here.
So, yeah, Skims Mens is a thing now. Briefs, boxers, tanks, tees… the whole shebang. I saw something about them being available at Selfridges, which, okay, fancy. But also, good for them. Gotta get that international exposure.
Apparently, everything is in Kim K’s signature skin tone and neutral colors. Which, I gotta be honest, is a little… boring? I mean, I get the whole minimalist thing, but a pop of color never hurt anyone. Just sayin’. Maybe they’ll branch out later, who knows?
And get this: they’re the official underwear partner of the NBA and WNBA! Like, *wow*. That’s a HUGE deal. So, it’s safe to say they’re not messing around.
Here’s what I find kinda interesting though, like, the name. “Skims Mens”. It’s… fine? It’s not *bad*. But it’s not exactly shouting “masculinity” from the rooftops, y’know? Maybe that’s the point! Maybe they’re trying to break down gender stereotypes. Or maybe they just didn’t want to think too hard about it. Who am I to judge the marketing genius of Kim Kardashian?
