Like, you know the Peekaboo bag? That thing is practically a logo *without* a logo. That trapezoid shape? Iconic. You see it, you *know* it’s Fendi. No obnoxious FF print needed. It’s… dare I say… classy? And that’s kinda blowing my mind, considering how much logo mania there is out there.
I was, like, scrolling through something online (probably procrastinating, let’s be real) and saw someone talking about Fendi style guides and brand assets. I mean, duh, they *have* that stuff. Every brand does. But then I started thinking about their clothes. Especially the men’s and women’s shirts. And I realized, sometimes, it’s subtle. Really subtle.
You can find like, T-shirts and polos that are definitely Fendi-designed – you can tell by the cut, the fabric, maybe even a little design detail – but it’s not always a big, glaring logo slapped across the chest. Which, honestly, thank god. I’m kinda over being a walking billboard.
And you know, I saw something about Fendi ready-to-wear for kids too. I mean, I don’t have kids, and even if I did, I’m not sure I’d be decking them out in Fendi (that’s a whole different level of commitment, y’know?). But the idea that even *kids’* clothes are incorporating this more subtle approach is interesting. It’s like they’re saying, “We’re Fendi. We don’t *need* to shout.”
Don’t get me wrong, I’m not saying Fendi is abandoning logos entirely. You’ll still see the FF print everywhere, and I bet their accessories are still pretty logo-heavy. But this whole “no logo” thing? Or, more accurately, “subtle logo” thing? It’s a cool direction. It makes you actually *look* at the clothes, not just the brand.
