Goyard, everyone knows, is *all* about the little Y’s. Those chevrons, that’s the whole *thing*. You see ’em, you *know* it’s Goyard. It’s like their DNA, or something. I was just looking online – seriously, *tons* of places have their logo. You can even download the SVG! Why would you *not* want that iconic branding, you know? It’s like buying a Ferrari and then taking off the prancing horse. What’s the point?!
I mean, I get the whole “quiet luxury” thing, I *guess*. But Goyard already *is* kinda quiet luxury, isn’t it? It’s not plastered all over with huge lettering like some other brands *cough* Louis Vuitton *cough*. The chevrons are subtle, almost… camouflaged. So to then strip even *that* away for jewelry? It just feels… off.
Okay, maybe, *maybe*, I can see it *if* the actual design of the jewelry is super innovative or uses some crazy material we’ve never seen before. Like, if it’s some avant-garde masterpiece that screams “high art” and makes you forget all about the branding. But… I haven’t seen any. And trust me, I’ve looked. Mostly, it seems like it’s just, well, plain jewelry made with expensive materials. Kinda boring, if you ask me.
Then again, maybe that’s the point? Maybe they’re catering to a super-elite clientele who are *so* rich, they don’t *need* to show off. They’re already sitting on piles of cash, so the brand has no use for them. They want something discreet, something only *they* and their equally-loaded friends would recognize. A secret handshake of wealth, if you will.
Ugh, that’s kinda snobby, though, isn’t it? Makes me feel a little icky. Like, who are you trying to impress, exactly? Yourself?
But, uh, back to the point, no logo… Jewelry. It’s like, you’re paying Goyard prices for something that doesn’t even *look* like Goyard. Are you just paying for the *idea* of Goyard? For the *knowledge* that it’s Goyard? That’s kind of… meta, and honestly, a little bit ridiculous. I think I’d rather just get a nice Goyard bag, you know? At least then I can *see* what I’m paying for.
Maybe… just maybe.. They could do a *subtle* nod to the chevrons, without being overtly branded. Like, a textured pattern or something. Or a clasp that has a hidden Y. I don’t know. Just something to…connect it to the brand, you know?
