So, you’ve heard the stories, right? Burberry, that bastion of British class (or, y’know, used to be), caught incinerating piles of perfectly good clothes. Like, *millions* of pounds worth! Why? Well, the general consensus is that they didn’t want to devalue the brand by selling ’em cheap. Gotta maintain that air of exclusivity, even if it means turning perfectly wearable stuff into ash. Makes you think, doesn’t it?
And then you’ve got this whole “overrun stock” thing floating around. Basically, it’s supposed to be extra clothes that were made during production, beyond what was actually ordered. Sometimes, it’s just, ya know, *stuff happens* in factories. But with Burberry, and other luxury brands, it kinda makes you wonder *how* much extra stuff there is. Is it really just overrun, or are they deliberately making more than they need to then quietly shuffle it off to be sold at a discount elsewhere? Hmmm…
I saw somewhere that people were calling for a boycott. Good on ’em, honestly. It’s mental that MPs even had to get involved. Seems like the PR nightmare actually made them do something, even if its just a little bit.
Then you stumble across these “Burberry Fashion auction lots” online. Like, liquidation marketplaces selling bulk quantities. Is this the overrun stuff? Is it *slightly* dodgy? Maybe. Probably. It’s all a bit murky, innit? Like, you can find “Burberry Cardigans Authentic Original Overrun Stocks” for like, 9 bucks a piece. That sounds…suspect, to say the least. Authentic? *Original*? Overrun? All those words together in one sentence raises alarm bells for me. I swear some of these online sellers are just throwing words around like confetti.
The whole thing leaves a bad taste in my mouth, honestly. On one hand, you’ve got this image of luxury, of timeless elegance. On the other, you’ve got mountains of discarded clothes, questionable sales practices, and a company burning its own stuff to protect its brand. It just feels…wrong. Like a high-fashion version of planned obsolescence, where clothes are deliberately made to feel outdated and, ultimately, tossed out (or burned, in this case).
