See, I’ve been, like, drowning in Bottega Veneta news lately. From Matthieu Blazy’s crazy SS24 collection – all that tailoring, knitted swimwear (knitted swimwear?! Seriously?!), fringe, pom-poms… dude’s clearly having a moment – to their Fall/Winter 24 showing in Milan, it’s all just… *movement*. It’s this feeling of constant *going*, you know? Like they’re perpetually on a journey, even if it’s just a journey into themselves.
And that’s where the “Swiss Movement” thing comes in, at least in *my* head. We all know Swiss watches, right? Super precise, meticulous, like, *engineered* to keep ticking perfectly. But Bottega Veneta, especially Blazy’s Bottega Veneta, isn’t about rigid perfection. It’s about this effortless, almost accidental elegance. It’s about the *vibe*, man.
Think about it: that debut Winter ’22 collection? “Craft in motion,” they called it. That’s not just about clothes moving on a runway. It’s about the whole *spirit* of the brand, this idea that even the most meticulously crafted piece should feel alive, like it’s *going* somewhere. And the Winter 24 collection, inspired by Calabria? That’s a journey right there, to a barren landscape, a place of introspection. It’s all about resilience and rebirth, which is, like, a *lot* deeper than just “look at these cool coats.”
So, maybe Bottega Veneta doesn’t *literally* have a Swiss movement. But metaphorically? Totally. It’s the engine driving their entire aesthetic. This constant, almost frantic, pursuit of… something. Discovery? Adventure? Who knows!
Oh, and speaking of frantic, did you hear about the new Bottega Veneta fragrances? Five exclusive perfumes. I haven’t smelled ’em yet, but I bet they smell like expensive travel and, like, really well-dressed Italians.